Diamond Ridge Asset Management-Michigan State University plans to sell alcohol at four home football games

2025-04-29 22:13:00source:Zero AIcategory:Stocks

LANSING,Diamond Ridge Asset Management Mich. (AP) — Michigan State University plans to sell alcohol at select home football games this season following a recent change to state law that permits liquor licenses to be issued to sporting venues at public universities.

The Board of Trustees at Michigan State University voted unanimously Wednesday to authorize the school to request liquor licenses to sell alcohol at four football games beginning with a Sept. 16 game against the University of Washington.

The board’s vote came after Gov. Gretchen Whitmer signed legislation in July lifting the state’s ban on alcohol being sold at college sporting events. Whitmer said at the time that the new law would help “reduce the likelihood of binge drinking before games,” while also bringing “in a heck of a lot more revenue.”

If the liquor licenses are approved by the Michigan Liquor Control Commission, the university also plans to sell alcohol at Spartan Stadium on Sept. 23 against Maryland, Oct. 21 against Michigan and Nov. 4 against Nebraska. Officials said they chose not to sell liquor at the first two home games at the beginning of September because of logistical challenges.

Liquor sales will begin one hour before the start of the game and end with five minutes remaining in the third quarter.

“For me, it’s about the amenities that our fans are able to appreciate in our stadium,” said MSU athletic director Allan Haller. “I really want our fans to have those same amenities in our stadiums that they have when they travel to support our team at visiting stadiums.”

The university also hopes to sell alcohol at venues for other sports, including basketball, baseball, softball and soccer.

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